# Phase 1, Step 6: Test Sales & Feedback This document outlines the process for testing the initial sales setup and gathering crucial feedback on the first batch of "On This Day" collectibles. This step is vital for validating the concept and identifying areas for improvement. ## Key Objectives: * Soft-launch the initial batch of collectibles to a limited audience or through controlled tests. * Monitor the sales process for any technical issues or user experience friction. * Actively solicit and collect feedback on card design, content, pricing, and overall concept. * Analyze feedback to inform iterations and the decision to proceed to Phase 2 (Automation). ## Prerequisites: * **Completed P1-S3:** A batch of manually created card image files are ready. * **Completed P1-S5:** A basic sales channel is set up with product listings for the initial cards. ## Actionable Steps: 1. **Define \"Soft Launch\" Strategy:** * **Target Audience:** Who will you target for this initial test? (e.g., friends & family, a small online community, a curated list of potential collectors). * **Promotion:** How will you announce the availability of these first cards? (e.g., direct outreach, a single social media post). Keep it low-key to manage expectations and volume. * **Pricing Strategy for Test:** * Consider offering the first batch at a very low price, or even free (plus gas if NFT and not lazy-minted by buyer), to encourage participation and feedback. * The goal here is data collection, not profit maximization. 2. **Execute Soft Launch:** * Make the listings live on your chosen sales platform. * Be prepared to answer questions or troubleshoot any immediate issues. 3. **Monitor Sales & Technical Performance:** * Track any sales that occur. * Note any errors or problems reported by users or observed on the platform (e.g., payment issues, file delivery problems, NFT minting/transfer errors). 4. **Actively Solicit Feedback:** * **Direct Outreach:** Contact anyone who purchased or received a card and ask for their honest opinion. * **Surveys:** Create a short, simple survey (e.g., using Google Forms) and share the link with buyers/recipients. Ask about: * Appeal of the card design and layout. * Relevance and interest of the card's content (headlines, stats). * Perceived value and fairness of the price (if applicable).* Clarity of the sales/acquisition process. * Likelihood of collecting future cards. * Suggestions for improvement. * **Open Channels:** If you have a small community space (e.g., a Discord server), create a channel for feedback. 5. **Collect and Organize Feedback:** * Gather all feedback (positive and negative) into a central document or system. * Categorize comments by theme (e.g., design, content, price, platform). 6. **Analyze Feedback & Sales Data:** * **Quantitative Data:** How many sales? What was the conversion rate (if trackable)? * **Qualitative Data:** What are the common themes in the feedback? What are the strongest positives and most significant concerns? * Identify actionable insights. What specific changes could improve the product or process? 7. **Make Go/No-Go Decision for Further Investment (or Iteration):** * Based on the sales (even if minimal/free) and feedback, assess: * Is there sufficient interest in the core concept? * Are the identified issues solvable? * Does it make sense to invest time and resources into automation (Phase 2)? * It's okay if the decision is to iterate further on Phase 1 (e.g., redesign cards, change data points) before automating. ## Deliverables for this Step: * Summary of sales data from the soft launch. * A compiled document of all collected user feedback. * Analysis of feedback, highlighting key positive points, areas for improvement, and actionable insights. * A documented decision on whether to proceed to Phase 2, iterate further in Phase 1, or pause/pivot the project. This step concludes the initial proof-of-concept phase. The learnings here are critical for the project's future direction.